Firms with Facebook stores boost F-commerce revenue in Q2, data shows


Businesses with Facebook stores and websites increased the revenue generated by their Facebook sites to 22% of their total online business in the second quarter of 2012, up from 17% in quarter one, according to analysis by the Facebook store builder, Ecwid.

In addition, the average Q2 revenue total for Facebook stores rose 38% from Q1, it said. The number of Facebook stores also increased by 26% in Q2 from the previous quarter.

These statistics were pulled from data, based on the 180,000 Ecwid-powered web storefronts in 174 countries, 40,000 of which also have Facebook stores and most of which are small- to medium-sized businesses (SMBs).

Aggregate data from businesses using Ecwid store-building software found:

•  Businesses with stores on both a website and on Facebook, secured 22.1% of their overall Q2 2012 revenue from the Facebook store, an increase from 17.7% in Q1 and 15% for all of 2011

• The average Q2 revenue of Facebook stores rose 38% from Q1

“Despite highly-publicised big brand Facebook store withdrawals, our data shows that F-commerce is growing for small and medium-sized businesses,” said Ruslan Fazlyev, CEO and founder of Ecwid.

“We’re still in the early days of social commerce and since the rules of this game are still being written, it’s important to pay attention to who’s figuring it out first. Right now, that’s the SMBs.”