First canned saké cocktail, Shima, launches in the UK

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Shima Drinks has launched a saké-based innovation to the Ready-To-Drink (RTD) space, which is forecast to be the fastest growing segment of the drinks market. Additionally, the company claims it is fulfilling the growing interest in saké in London and the West.

Shima is tailored to the curious consumer looking for a premium option in the RTD market that goes beyond the ordinary choice of spirits.

Shima is striving to be more than a drink, Shima Drinks it is building a community around:

Sustainability – from Day 1 Shima has been certified Carbon Neutral. Recognizing the impact of the drinks industry on the environment, the company has been uncompromising in reducing its emissions with best practices and offsetting the remainder.

Social Conscience – through its initiative The Graindrop Shima Drinks donate rice to food banks across London for every can sold through its partnership with The Felix Project.