Cath Kidston Group, the global lifestyle brand, has announced the opening of its new store in Yokohama’s Landmark Plaza, Japan. The store will be the largest Cath Kidston store in the country.
Measuring a total of 154sq m the store will benefit from a prime location within the Landmark Tower shopping centre in Yokohama
The opening comes after Cath Kidston Group purchased the Japanese Cath Kidston franchise business from Sanei International, a subsidiary of TSI Holdings, in July 2015. Cath Kidston acquired 27 stores from Sanei, making the Landmark Plaza store the 28thstore in the Japanese portfolio.
The new store will offer the largest space for fashion categories, including the very first footwear space and the largest children and baby section of all Cath Kidston Japan stores. The fashion category is a key focus for the Group in the Japanese market.
During its opening month, the Landmark Plaza store will host a claw machine, a popular fixture in Japan, so that customers receive a Cath Kidston gift as a welcome.
Commenting on the new store opening, Kenny Wilson, chief executive of Cath Kidston, said: “I am very excited about our new store in Yokohama, which will be our largest in Japan. It is even more significant for us coming so soon after the successful acquisition of the Japanese franchise business and ahead of us celebrating our ten year anniversary in the country next year. We chose Tokyo for our first Cath Kidston store in Japan back in 2006 and it remains one of our most important international cities.
“Japan is our biggest international market outside the UK and is an important part of our strategy to globalise the brand. We are taking everything we know our customers already love about Cath Kidston and building that into a brand new store in Tokyo that will brighten up our customers’ day and showcase our brand.”
Cath Kidston Japan, a wholly owned subsidiary, is responsible for the stores and product inventory within Japan.