First digital-only Taco Bell restaurant outside of the US to open in London, as click and collect chimes with British customers

Taco Bell; the world-famous Mexican-inspired restaurant brand will open its first digital-only restaurant next Tuesday, 1 December, in Wembley, London.

The launch will be the first digital Taco Bell outside of the US, and with it marks the brand’s 50th UK restaurant opening.

Customers will be able to order in advance via the Taco Bell app, website or third-party delivery platform or use the digital kiosks in-store to takeaway.

Taco Bell will be flexing their digital innovation further by inviting local customers to say ‘hola’ via a Facebook Marketplace Taco-ver. This advertising first will entice fans to search for Taco Bell Bags containing prizes worth up to £50.

Renowned for its craveable, customisable and quick-service Mexican-inspired classics; Taco Bell has been serving tasty tacos, bursting burritos, yummy nachos and its famous quesadillas to hungry UK fans since 2010. The Wembley restaurant will be the seventh store in London alone with sites already in Hammersmith, Fulham, Wimbledon, Harrow, Bloomsbury and Croydon.

“We’re delighted to be able to bring Taco Bell to Wembley,” said Lucy Dee, UK marketing lead at Taco Bell. “London has been crying out for more Taco Bells and we’re very pleased to be able to deliver; creating local jobs despite challenging circumstances. We look forward to feeding residents from Tuesday onwards whether it be via home delivery, click and collect or takeaway.”

“Wembley marks a significant milestone for us.” said Gino Cascani, regional director UK & Europe at Taco Bell. “50 sites and our first digital restaurant.  We’ve seen a huge shift towards online ordering particularly during the pandemic and with Taco Bell Wembley we are hoping to optimise this experience as much as possible.”

Taco Bell Wembley is at 332 High Road, Wembley, HA9 6AZ and is open from 11am until 9pm, seven days a week.