Organisers of the inaugural Europe and Middle East Loyalty Awards report they have attracted 130 entries from across the region, reflecting the boost in new schemes as cash strapped consumers pay more attention to rewards when they shop.
Announcing the 2012 shortlist, chief operating officer Sally Janssen said she was delighted with the response which reflected the current importance companies place on giving a “thank you” that really adds value for the customer.
More than 50 leading brand names will be considered for awards including REWE, Sainsbury’s and Tesco in food retailing; Orange, T-Mobile and Vodafone in mobile; British Airways, bmibaby, Hilton Hotels, Intercontinental Group and SAS in travel and Barclaycard, Commerzbank, Russian Standard Bank and M&S Money in financial services. Blue chip names BskyB, Bupa, Daily Mail, Philips and Subway feature in other categories. A full list of brands shortlisted is shown below.
In terms of geographical spread, in addition to many Western European countries, entries from the Czech Republic, The Republic of Macedonia, Greece, Hungary, Poland, Romania, Turkey and the UAE have been shortlisted.
Particularly popular categories have proved to be Best New Loyalty Programme and Best Loyalty Industry Innovation, although a large number of entries have also been received in the retail, financial services, marketing and technology categories, said organisers.
“The quality is very high, and the judges will have a challenging time choosing the winners later this month,” Janssen said.
The black-tie ceremony will be held on 12 June 2012 in the Great Room at the Grosvenor House Hotel on London’s Park Lane.
Prime sponsor for The Loyalty Awards is AIMIA and category sponsors are Arvato, Brand Loyalty, ICLP, Loyalty Consulting UK, TCC Global and The Mileage Company.
Brands shortlisted for at least one Award include:
Air Miles Middle East
Albert (Czech Republic)
Albert Heijn (Netherlands)
Alpha Bank (Greece)
The Automobile Association
Birmingham City Council
De Bijenkorf (Netherlands)
Deutschland Card (Germany)
Dulux Decorator Centres
Empathica Go Recommend
Garanti Payment Systems
Millennium Bank (Poland)
Opet Petroleum (Turkey)
Royal Bank of Scotland
Russian Standard Bank (Russia)
Scandinavian Airlines (SAS)
Poste Italiane (Italy)
Survey Sampling International