Today (29 April), Aldi is set to be the first supermarket of 2019 to stock punnets of fresh, Scottish-grown strawberries in every store in Scotland, just in time for National Strawberry Month (May).
Grown at Barnsmuir Farm on the outskirts of Crail, Fife by Tim Stockwell, a member of soft fruit producer organisation, Angus Growers, who supply berries to Aldi through fruit growing and breeding expert, Angus Soft Fruits, the first hand-picked punnets come even earlier than last year.
Although the traditional Scottish strawberry season doesn’t typically start for another few weeks, Angus Soft Fruits has been able to deliver these homegrown strawberries to Aldi thanks to advancements in polytunnel technology and their innovative Seaton System™, which has helped growers like Tim increase the length of the season in Scotland from six weeks to almost nine months, meaning customers can enjoy the finest Scottish-grown strawberries earlier and for longer than ever before.
Graham Nicolson, group buying director, Aldi Scotland, said: “At Aldi, we know our customers look forward to the arrival of Scottish strawberries as it signals the start of summer. Aldi is 100% committed to supporting Scottish suppliers and it’s great to be the first grocer to stock hand-picked, Scottish-grown strawberries in all our stores.”
Punnets of Aldi’s Nature’s Pick Strawberries (£1.79, 227g) and Specially Selected Strawberries (£1.85, 227g), will be available from all 86 Aldi stores in Scotland from today.