Fit preference specialist appoints Mike Kimberley as chief technology officer


Fit preference specialist has further strengthened its position within the retail technology market with the appointment of Mike Kimberley as chief technology officer following its summer acquisition by Rakuten, Inc.

Kimberley: new CTO role

Simms: new CTO appointment will aid company and technology development

In a move to ensure’s rapid post-Rakuten expansion, Kimberley, who will report directly to CEO Stuart Simms, has been appointed to drive the development of its recommendation tools and ensure all product progress is aligned to the overall strategy and growth and global ambitions of the business.

Previously at, also owned by Rakuten, Inc., Kimberley brings with him a wealth of experience following a long career in development and technology, including roles at Enron, Arthur Andersen and The Financial Times. is set to increase rapidly in scale following its recent integration with Rakuten Ichiba – the world’s second largest market place – plus numerous client wins including Hawes & Curtis and Thomas Pink.

Kimberley said: “I’m excited about the new challenge that being part of will bring. Joining forces with Rakuten really puts the business in a position to achieve its ambitions. I’m looking forward to working with the team to further enhance the products and technology we offer our clients and to transforming the search and discovery process for consumers, both in the UK and around the world.”

Simms said: “Our acquisition by Rakuten last summer presented us with a fantastic opportunity to fulfil’s potential and continue its market leadership. Mike’s appointment will allow us to make the jump that will allow the technology team to develop, ensuring we continue to deliver the expert service and technology that our clients have come to expect.”