FitFlop appoints Gianni Georgiades as CEO


FitFlop, the maverick wellness footwear company, has announced the appointment of Gianni Georgiades as CEO.

Georgiades has an impressive commercial pedigree, having been omni-channel managing director for EMEA at Deckers (UGG) and vice president for Europe at Coach. In his most recent role as CEO at Lacoste Footwear, the JV with Pentland Brands, in addition to driving the expansion of the brands product offer to include the first pro tennis shoe, Georgiades drove a focus on product re-engineering, sustainability, and 3D technology.

Georgiades said: “FitFlop has a one-of-a-kind opportunity in footwear, with the zeitgeist shifting fast toward wellness, health, alignment and balance. There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense. I’m really excited to work with Marcia and the team to grow this business.”

Marcia Kilgore, FitFlop’s founder, added: “We can already feel the energy, enthusiasm and expertise that Gianni is bringing to the FitFlop table, and our team is looking forward to working with him, and to building on our strengths to create the world’s biggest – and of course best- wellness footwear brand.”

Georgiades will be joining the FitFlop team on 6 April 2021.