Five collaborative projects between suppliers and retailers to contest ECR award

Five top collaborations between FMCG suppliers and retailers competing for new ECR award

Five top collaborations between FMCG suppliers and retailers competing for new ECR award

Five of Europe’s best collaborative projects between FMCG manufacturers and retailers will contest the first ECR Europe Award for Best Activation at the ECR Europe Conference in Brussels in May. 

The finalists are: Kraft and Lekkerland (Germany); Unilever and Marinopoulos (Greece); Mars, Heinz and retailers (Netherlands); Coca Cola and Tesco (UK); and Carrefour, Coca Cola, P&G, Nestlé and Chep (Italy). Two are supply-side projects, two are demand-side, and one focuses on people development. 

They have been selected by an independent panel of judges from 21 entries submitted by ECR National Initiative member companies in 13 countries. 

The five finalists will now be invited to give presentations on their projects in a special session on the opening day of the conference, on 14 May 2013. Delegates will then vote for the best project and the award will be presented to the winners at a dinner in the evening. 

ECR Europe managing director, Vincent Carton, a member of the judging panel, said the judges were impressed not just by the number of projects put forward for consideration but also by their uniformly high quality. 

“The projects were all of a very high standard indeed and were also diverse, covering all the ECR focus areas of supply, demand, sustainability and people development.

“We were initially looking for the best three, but these five came out equal top in our assessment process – so now it will be up to the delegates at the conference to decide!” 

Two further awards will be presented at the delegates’ dinner: Lifetime Achievement, to an individual who has made an outstanding contribution to driving the ECR agenda in Europe, and Next Generation Leader, for the most outstanding participant in the current year of ECR’s Leading across Boundaries programme. 

To see the full line-up and download the programme, go to