Fix Price, one of the leading variety value retailers globally and the largest in Russia, announces the opening of its 4,300th store.
Fix Price operates stores in 78 regions and more than 1,000 localities across Russia, as well as in Belarus, Kazakhstan, Latvia, Kyrgyzstan, Georgia and Uzbekistan. On March 17, 2021, the company achieved a new milestone with the opening of the 4,300th Fix Price store in Rostov-on-Don. In less than five months since reaching the 4,000-store mark in October last year, the chain has opened a further 300 outlets.
Most of Fix Price’s stores are located in Russia, and at the end of March Fix Price will open its 4,000th store in the country in Izhevsk. The chain’s physical presence abroad also continues to develop, most recently opening its 25th store in Uzbekistan and 15th store in Latvia, while the number of stores in Belarus and Kazakhstan exceeded 150 and 100, respectively.
Fix Price, one of the leading variety value retailers globally and the largest in Russia, is a consumer favourite thanks to its low prices, convenient store locations and regularly refreshed assortment. By adding new fixed price points, Fix Price can include more well-known brands in its assortment at competitive prices, create more high-quality own-brand products, quickly respond to market trends and be among the first market players to offer consumers relevant products.