Flooring retailer celebrates key milestones in sustainability partnerships

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Flooring Superstore is celebrating several key milestones after one year of sustainability partnerships, including planting over 3.5 million trees and removing over 1 million plastic bottles from the sea.

Since August 2020, the retailer has committed to planting one tree for every square metre of flooring it sells. They are also dedicated to removing harmful plastic from our oceans and protecting areas of rainforest. To achieve this, it has partnered with the following organisations – Reforestation Project, Rainforest Trust UK and ReSea Project – and these collaborations have resulted in 3,586,537 trees planted, 1,069,905 plastic bottles removed from the ocean, and 29,979 acres of rainforest being protected.

On top of that, the flooring retailer has supported 25 local community projects and charities, including donating £21,254.82 of flooring to worthy causes, including Oasis Community Housing, NHS, RSPCA, Samaritans and End Youth Homelessness. It has also donated £18,870 to its chosen charity, Woodland Warrior Programme.

Furthermore, Flooring Superstore has invested in a range of new, sustainable product lines including Serene, a new range of eco-friendly carpets made from recycled

products rescued from the ocean. The two lines – Neptune and Poseidon – are manufactured using ECONYL®, a unique yarn made from recycled nylon fishing nets. Its eco textile backing – Eco FusionBac – is manufactured out of recycled PET plastic bottles. Flooring Superstore has also launched a range of rugs and runners made from recycled t-shirts and other materials.

Dan Foskett, chief executive officer at Flooring Superstore, said: “We’re on a journey to be more than just a carbon neutral company. At Flooring Superstore, we’re committed to positive actions that make a real difference. Part of this has seen our sustainability partnerships with key organisations to contribute to reducing our carbon footprint and issues relating to global warming by planting trees, cleaning up oceans, protecting habitats and supporting communities.

“We are proud of how far we have come in the last year but as a flooring retailer we understand we are part of an industry that has a lot of work to do to be more environmentally friendly. We hope to change this, one step at a time. We’re aiming for the majority of our products to be made from recycled materials as well as be fully recyclable within the next 10 years. The latest additions with our Serene carpets, rugs and runners made from recycled clothing is an important step in making sure our products are as environmentally friendly as possible.”