Market leading salad brand, Florette, is looking to shake up the fresh category with the launch of its Energy Boost and Superfood Smoothie Mixes.
Florette’s new Smoothie Mix range presents customers with an innovative and easy way of preparing a tasty and nutritious smoothie. Incorporating Florette’s much loved, fresh and healthy ingredients, Smoothie Mix comprises a prepared bag of mixed salad leaves and vegetables, as well as a sachet of seeds and dried fruit. All that’s left to do is to add in fresh fruit and juice and blend until smooth. Florette’s Smoothie Mix range offer consumers a choice of two flavours:
Spinach, beetroot, carrot, ruby chard with a sachet of sunflower, pumpkin and hemp seeds with dried blueberries. Just add half a mango and 275ml of pomegranate juice and blend.
Beetroot, spinach, baby kale, ruby chard with a sachet of sunflower and flax seeds and dried cranberries. Just add a handful of raspberries and 300ml of cranberry juice and blend.
Rebecca Walker from Florette comments: “Consumer research shows shoppers are now more health conscious than ever – but making healthy choices can be particularly difficult to fit into a busy lifestyle. Smoothies aren’t new, but for consumers with a hectic lifestyle, thinking about what ingredients to buy can be a hassle.
“Our insight found that consumers are looking for tasty options that are fresh, convenient and nutritious – and our Smoothie Mix range is just that. Our expansion into the smoothie market presents the opportunity to reach a new audience, who may not have tried our products before, as well as offering exciting new options for existing consumers.”
The new range builds on the well-established brand, renowned for producing a comprehensive range of fresh quality products attracting around nine million shoppers a year, with a staggering two bags of Florette Crispy sold every second during the summer months.
Florette’s Energy Boost and Superfood Smoothie Mixes are available now on Ocado, RRP £1.50.