Florette partners with print designer for exclusive on-pack promotion


As part of Florette’s ongoing marketing strategy to reach consumers at the point of purchase, the leading salad brand is launching an exciting new on-pack promotion with the well-known print designer, Jessica Hogarth.

Beginning Monday 2 May, thousands of lucky shoppers have the chance to win a limited edition salad bowl, designed exclusively by Jessica Hogarth. The on-pack promotion will run for a month on promotional bags of Florette Classic Crispy (170g) and Superfood Salad (120g).

In order to win one of 100 bowls every day, throughout the promotion, customers will need to reveal a unique code behind the peelable label and enter online at www.florettesalad.co.uk/salad-bowl-giveaway.  Florette will be supporting this promotion through added consumer press activity and engaging audiences on social media.

Jessica Hogarth specialises in surface pattern and textile design and has worked in collaboration with Florette to produce a stylish salad bowl. The simple design depicts a range of illustrated salad leaves on a white background.

Hogarth said: “I’m always throwing together quick and tasty salads for lunch in the studio, so it was an exciting challenge using salad to fuel my creativity as well as my body and mind. I used the naturally vibrant colours of the leaves as inspiration and had lots of fun creating the illustrations. It’s been a pleasure to team up with Florette and be part of their fresh ideas.”

Elaine Smith, marketing & innovation controller from Florette, said: “Our strategy in 2016 aims to disrupt the shopper journey and this new on-pack promotion is another way we can target shoppers at the point of purchase.

“After successfully investing in a range of digital, trolley advertising and static billboards in high footfall supermarket locations in the first quarter, we are looking forward to seeing how the stylish salad bowls are received by shoppers.”