Florette sheds light on prepared salad market in series of infographics


Florette, the UK’s biggest prepared salad brand, is releasing a series of infographics to shed light on the prepared bag salad market – 479 m units are sold in the UK each year.

Every few months it will share a fun infographic with the latest industry and Florette statistics on the salad market.

Following statistics which revealed that 37% of all bagged salad is wasted at home, Florette undertook stringent research on how consumers typically buy and use bagged salad. It then launched new, smaller pack sizes and reduced prices – bucking the ‘shrinkflation’ trend – as part of a pioneering waste reduction initiative.

To share this message Florette invested £6m supporting marketing activity: the largest spend to date for the brand.

In Florette’s first Bags of Insight infographic, Florette has researched into salad summer trends. Can you believe two bags of Florette are sold every second during the summer?