Flybe targets business travellers in £500,000 campaign

Flybe: new £500,000 campaign

Flybe, Europe’s largest regional airline and the UK’s number one domestic carrier, has launched a £500,000 business travel campaign today.

At the same time, Flybe is launching a new route between Edinburgh and Paris Charles de Gaulle plus increased frequencies for its other key French routes in an agreement with Air France.

The campaign will feature various objects relating to business travel and destinations plus the coloured lozenges of Flybe’s newly designed logo.

The first execution to hit the media this weekend is a creative featuring a briefcase. The campaign has been designed by Flybe’s creative agency SOUK with media bought by Starcom, and will also incorporate items such as clocks and calendars.

Simon Lilley, Flybe’s director of marketing, said: “We realise saving time and money are both crucial factors in running a successful business in these tough economic times, equally, maintaining a critical work/life balance. Flybe has formulated a unique network with shuttle-style frequencies that allow convenient day returns for the well-organised business traveller who knows his or her number one, two, three or maybe more priorities are back at home. That’s why we are the UK’s Number 1 Domestic airline.

“With 45-50% of our passengers flying for business-related reasons, we are really delighted to now have established a recognisable campaign that people can relate to that allows messaging to both our leisure and business passenger bases.”

Lilley added: “We are confident this two-month long campaign, when coupled with the benefits associated with our Economy Plus programme and enhanced daily services – a large percentage of which allow for convenient same day return travel – will send out the very strong message that Flybe is in reality the best airline to do business with, any day of the week. Case closed.”