Bridgethorne, the specialist consultancy working with blue chip FMCG brands (food and non-food), suppliers of other retail products and retailers across category development, shopper marketing and customer management, has appointed Karen Bevan to help drive the delivery of its range of capability development and training programmes.
Bevan, who joins from IGD where she was head of customised training, will be a key member of the team responsible for the delivery of Bridgethorne’s portfolio of strategic competency programmes; functional workshops, and bespoke coaching.
“Demand for our training programmes has increased year on year and we wanted to make an appointment to help us build further on the success to date. Karen has an enviable track record in global training in the FMCG and retail sectors and has established herself as one of the leading professionals in this area. Allied to Bridgethorne’s proven track record across a broad range of both product and retail sectors, Karen’s appointment will help us enhance our capability development and training offer,” said Paul Weiss, director of client services at Bridgethorne.
Bridgethorne said it offers a broad portfolio of highly interactive workshops based on real-life scenarios delivered not only by experienced trainers but also seasoned practitioners to help deliver business-specific training. Bevan will manage functional workshops as well as bespoke training geared to the areas that meet the needs of their clients’ specific requirements.
“For training to be most effective, it has to fulfil three main criteria,” said Bevan. “It has to be practical, with best practice tools and processes that can used immediately to deliver business benefit; it has to be tailored so that it meets clients’ specific objectives and development goals; and it needs a structured thorough commitment to embedding to ensure workshop learnings translate to long term change. This is what the Bridgethorne proposition focuses on.”
Bridgethorne’s category development training programmes cover a range of needs from an introduction to category management, ranging for growth, developing winning category propositions and category strategy development, the company said. Its customer management courses focus on either a complete holistic approach to developing value added customer relationships or business specific challenges such as joint business planning. For shopper marketing, the courses explore understanding and engaging the shopper and developing winning shopper campaigns.
Bridgethorne works with national and international, blue chip food and non-food suppliers and retailers to optimise their category development, shopper marketing and customer management strategies, capabilities and ultimately performance.