Follow Your Heart secures new Tesco listings for vegan range


Plant-based food brand Follow Your Heart has secured new listings for three of its popular offerings in UK Tesco stores. From the 10th of July, Tesco will stock Follow Your Heart’s award-winning Original Vegenaise in just over 550 stores, and their Smoked Gouda and Medium Cheddar Slices in 300 stores.

This extension comes as the trend towards plant-based eating continues to boom in the UK.  Sales of Follow Your Heart saw an increase in 2019, in line with a widely reported increase in consumer demand for vegan products and this trend shows no sign of slowing down. Mintel reported that a quarter (25%) of young British millennials (aged 21-30), and over one in ten (12%) of all Brits say that the COVID-19 pandemic has made a vegan diet more appealing[1], giving Tesco all the more reason to strengthen its plant-based offering.

John O’Connor, new business development – Europe at Follow Your Heart, commented: “We’re thrilled that three of our top products are now available in Tesco and that more customers than ever will be able to access our Original Vegenaise and dairy-free cheeses. Health has become such a focus for so many during the lockdown period and we take pride in creating plant-based products that first and foremost taste great.

He continued: “Our top selling Original Vegenaise is a versatile and healthier alternative to regular mayonnaise and tastes just like the real thing with no added sugar,  zero cholesterol and is preservative free. Our cheese slices are a popular alternative as they melt and ooze like real cheese, meaning they’re an easy switch for consumers to use in their favourite recipes.”

The Californian brand first launched in the UK back in 2015 and has gone from strength to strength since then, now enjoying wide distribution via retailers including Ocado, Sainsbury’s, Holland & Barrett, Whole Foods Market, Planet Organic, The Vegan Kind and other independent and natural food stores.

Follow Your Heart started off as a soup and sandwich counter in California in 1970 and has since transitioned into an internationally available and recognised plant-based food brand, with a presence in more than 40 countries. Striving to make the world more compassionate and delicious, over the last 50 years the brand has led the way in creating innovative, great tasting and better-for-you vegan foods. Follow Your Heart is inherently a sustainable company and use exclusively use plant-based ingredients and raw materials, which ensures their products and packaging have less of an environmental impact.