Food to go business, Adelie Foods, strengthens convenience team

Leading food to go business Adelie Foods is pleased to announce the appointment of Gary Pothecary to its commercial convenience team.

Pothecary: new convenience role

Following successful spells at KerryFresh, Ginsters and Jonathan Crisp, Pothecary becomes commercial controller at Adelie Foods, bringing more than 25 years’ experience to bear on what he sees as an exciting role.

He is already relishing the challenge. On joining the organisation, Pothecary said: “In the convenience and forecourt sector, Food to Go is incredibly fragmented, with local unbranded sandwich offerings not resonating with the needs of today’s consumer. I know retailers think there is a lack of consistency and this is where I see an opportunity for Adelie Foods to drive forward higher quality and consistency of service.”

After many years working in the convenience, forecourt and foodservice sectors, Pothecary chose Adelie Foods as it gives him a unique opportunity to share his experience, knowledge and connections.

“I’ve long respected Adelie Foods and particularly URBAN eat,” he said. “What I’m really excited about is working with the brand team to present innovative ideas that challenge the norm in the convenience and forecourt markets, working to persuade customers into thinking of these locations for great quality food to go.”

The new appointment further strengthens Adelie’s commercial capability in the sector and will enable the company to enhance customer service.

Martin Johnson, CEO of Adelie Foods, says: “We’re delighted to welcome such a wealth of experience to the organisation. We’ve made some great progress so far towards our vision of being the preferred choice in Food to Go; delighting our customers and consumers with the perfect mix of quality, innovation, value and service, but we’re yet to reach our full potential. I’m confident Gary will help us to achieve our ambitious growth plans and propel us to greater success.”