Football kit supplier teams up with Sports Direct on new apparel line


Vandanel, the professional football kit supplier, is launching a new brand in association with Sports Direct.

The new Sondico Professional line will provide sports apparel to all levels of the game, from grassroots to pro clubs, and aims to become a household name competing with the biggest brands in the industry.

Sondico Professional said it will align a range of different manufacturers with renowned experts and designers in order to create products of the highest quality. 

This flexibility allows the brand to take advantage of new technologies and manufacturing techniques to ensure products are created to aid performance at all levels of training and competition, said Vandanel.

The licence acquisition marks an exciting start to the relationship between Vandanel and Sports Direct, the successful online sports retailer, Vandanel said. Further licensing deals incorporating multiple sports are set to be announced and form part of a venture to offer clubs, schools, colleges and charities a vital link to generate income through unique online store commission programmes, it added.

Spencer Guinchard, managing director, of Vandanel, said: “We are delighted to be working hand in hand with the Sports Direct team. We are proud of our products as well as our innovative online store commission programme and we will continue to work on imaginative ways to offer a mutually beneficial service to our customers.”

A website will be launched in the coming weeks where consumers can take full advantage of this innovative new service: