Crocs, the casual footwear brand for children, men and women, has selected ShopperTrak to provide retail traffic counting and analytics in locations worldwide.
ShopperTrak, the world’s largest counter of retail foot traffic, implemented its Managed Service for Crocs in November 2012, just in time to record shopper traffic during the busy holiday season. The shopper counting company rolled out its service – from hardware installation to on-going maintenance – across more than 170 Crocs stores in just six weeks.
“Working with a vendor who can support our growth was important to us,” said Crocs senior director of retail operations Scott Landblom. “We like that ShopperTrak offers dedicated client support and didn’t have to hire an outside vendor for installation. We knew we were getting an all-inclusive solution.”
Singular Global Reach
Crocs has sold more than 200m pairs of shoes in more than 350 stores worldwide. It needed a foot traffic data partner with a global reach, a consistent delivery model and centralised account management. ShopperTrak’s international presence – with more than 60,000 managed devices in 75 countries – made it uniquely able to serve as a single-source provider for Crocs. Additionally, the centralisation of ShopperTrak’s deployment and management offered great value for the company, with no hidden costs from third-party vendors.
Crocs said it easily implemented ShopperTrak’s service into its own sales and labour IT infrastructure, consolidating access to the company’s key performance data and giving unprecedented visibility into specific factors that drive success.
“We evaluated multiple store analytics solutions and felt that ShopperTrak was the best fit for our needs, providing high-level accuracy and ability to scale across multiple regions,” said Landblom. “Crocs is a global operation and we require our partners to be global as well. ShopperTrak provided the best solution to fulfil this requirement.”
Crocs completed their global implementation of ShopperTrak’s Managed Service in late spring 2013 and are already in the process of integrating traffic data into their labour metrics to adjust personnel resources more effectively. The company also plans to pilot ShopperTrak’s in-store analytics services to evaluate the effectiveness of visual merchandising and perform detailed store comparisons.
“A sophisticated retailer like Crocs understands the value of data-driven traffic insights,” said ShopperTrak CEO Christopher Ainsley. “With our fully-managed solution, Crocs is able to focus on improving the shopping experience while ShopperTrak focuses on collecting and presenting critical data.”