Selligent, a provider of relationship marketing SaaS solutions based on consumer insights, today announced that Chris Botting has joined the company as Chief Operating Officer (COO). Botting will spearhead Selligent’s product, operations, engineering, and IT teams as Selligent takes on the market’s disjointed marketing cloud platforms with a more powerful, natively integrated offering. Botting brings hands-on product and business leadership experience to the executive team, which has recently added several seasoned Silicon Valley executives.
Chris Botting COO at Selligent comments: “Selligent is perfectly poised for massive growth in North America and Europe, as brands look for a more powerful marketing automation approach that can help them meet increasingly sophisticated consumer demands. I’m excited to lead the teams that will be responsible for delivering the strategy and solutions to serve our clients’ needs both in the present and future.”
Botting joins Selligent with a successful track record of agile product development and business operations in large, fast-growing software businesses. He has built a reputation for driving high levels of profitable growth through a strong focus on customer and partner success.
Prior to joining Selligent, Botting was General Manager – Customer Care Technology Group at Cisco. As a P&L owner and Customer Success leader, he delivered over $1B of product revenues and was responsible for successfully transitioning the product business and portfolio to the cloud. Before joining Cisco in 2000, Botting was a VP and Founder at PakNetX, a high-growth startup which was successfully acquired. He also led marketing and product teams at Ericsson, and Multilink, and held product and engineering roles at Nortel early in his career. Chris holds an MBA from the Fuqua School of Business at Duke University and has a Masters in Electrical and Computer Engineering from NC State University.
John Hernandez, CEO of Selligent comments: “Chris’ agile product and leadership experience makes him a fantastic addition to the Selligent executive team. Chris and I have worked together in several high-growth situations at major Silicon Valley companies over the years, most recently at Cisco where we drove tremendous growth for the Customer Care Technology Group. I’m excited to reunite with Chris and harness his skills and experience to create further customer-focused success.”