The Co-op has announced the appointment of Nick Meagher as head of insight and research as part of ongoing growth to its data, digital and loyalty team, following the refresh of its Membership programme and launch of the Co-op app last year.
Meagher has been appointed into the newly created role, reporting directly into Charlotte Lock – director of data, digital and loyalty at the Co-op – to drive the group’s membership ambitions, which are a key priority for the Co-op. Working across the Co-op Group, Meagher will take on Insight and Research leadership for the Co-op’s Food, Insurance, Funeralcare, Legal, Community and Membership functions.
On Meagher’s appointment, Lock said: “Nick is a first-class insight and research leader and his focus on purpose aligns with our Co-operative values and vision of co-operating for a fairer world.
“Thanks to his loyalty club experiences, Nick will play an instrumental part in helping us to supercharge our membership commitments, as well as make meaningful differences to the lives of our members and communities.”
Starting in September, Meagher joins the Co-op from Tesco as head of customer insight where he worked across the brand’s marketing communications, loyalty proposition and foresight. The appointment to the Co-op follows a long established career in global insight leadership roles with both Unilever and Mondelez International.
Meagher said: “For me, joining the Co-op is a great opportunity to be part of what must be one of the original, and certainly most enduring, purpose led businesses, founded long before the term was even coined.
“As an insights expert the way the group spans across both significant and everyday moments in customers lives, gives us a really precious resource in connecting data-sets to drive strong customer understanding and empathy.”
The appointment follows the relaunch of the Co-op’s Membership offering and launch of its digital Membership app in 2020 to 4.3 million members. The greater use of digital insight enables tailored and meaningful offers, engagements and benefits for members, while doubling funds being given to community groups. To date, more than one million Co-op Members have downloaded Co-op’s digital Membership app, while two million members have selected a local cause to support through membership.