Four Pillars launches Modern Australian Gin in UK

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Australian gin-maker Four Pillars Gin – the 2019 IWSC International Gin Producer of the Year – is bringing its Modern Australian Gin to M&S this November.

Launching exclusively in Marks & Spencer, the ‘Aussie’ twist on a classic London Dry gin style will be rolling out in more than 70 stores nationwide from this week, RRP £33.50.

Modern Australian Gin is Four Pillars’ second gin to hit UK supermarket shelves in 2020, following the arrival of cult favourite Bloody Shiraz Gin in Waitrose last month. M&S will also stock the Shiraz grape steeped gin, RRP £35.00.

The Modern Australian Gin is a contemporary take on a classic style of gin, originally created in 2015 in collaboration with Australia’s highest profile chef Neil Perry and national carrier QANTAS.

Stuart Gregor, co-founder of Four Pillars, said: “We’re stoked to have not one but two of our gins now in some of the UK’s best supermarkets. Our Modern Australian is our contemporary take on the classic – a bright and dry gin with a native twist. It’s delicious, it’s different and will make for a great G&T, or a perfect dry Martini.”

David White, Marks & Spencer spirits buyer, added:“We’re thrilled to be exclusive stockists for this unique gin. Many of our customers are discerning gin drinkers, and we can’t wait to hear what they think of these exciting new additions to our award-winning spirits range.”

Made in Four Pillars copper pot stills manufactured at Carl in Germany, it combines classic notes of juniper with native Australian and Asian botanicals which include lemon myrtle, red and green Szechuan, quandong, macadamia nuts, fresh grapefruit peel and Rosie Glow apples. The result is an Asian-inspired, Modern Australian gin with softness and spice.

Four Pillars gained worldwide acclaim last year when it was crowned IWSC 2019 International Gin Producer of the Year. Earlier this month, it was once again shortlisted for the 2020 trophy – one of just four gin producers worldwide to do so. The winner will be announced on November 18th in London.

The Yarra Velley based gin distiller continues to go from strength to strength and is Australia’s fastest growing spirit and leading craft producer, now behind only Bombay Sapphire and Tanqueray in terms of value within the competitive Australian gin market.

From 5 November 2020, Four Pillars Modern Australian Gin (RRP £33.50) will be available in selected M&S stores across the UK.