Fred Perry launches new Manchester flagship store in city’s Iconic Afflecks Building

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British heritage brand Fred Perry is set to launch a new flagship store in Manchester’s Northern Quarter district on the ground floor of Bruntwood Works’ iconic Afflecks building.

Relocating from their shop on Police Street, Fred Perry’s new retail store and showroom will occupy a larger 2820 sq ft space in the double corner unit on the junction of Oldham Street and Church Street. The store is expected to open this summer.

Established in 1982 Afflecks is one of the city’s longest standing retail experiences, and is the heart and soul of the city’s main alternative neighbourhood, the Northern Quarter, having been a central part of Manchester’s counter-culture evolution in the 80s and 90s. Dozens of independent shops, artists, designers and boutiques all operate in one alternative shopping emporium, attracting visitors from across the globe. Afflecks was even named in the world’s top 10% of tourist attractions at TripAdvisor’s 2020 Traveller’s Choice Awards.

The Northern Quarter has experienced a revival as a key destination for lifestyle and fashion retailers in recent years, attracting brands like Ace and Tate and Carharrt, as well as independent boutiques. Part of Bruntwood Works’ vision is to invest in Afflecks’ presence on Oldham Street with iconic names like Fred Perry, complementing the small, independent traders within the building itself.

Inspired by its new home at the heart of Manchester’s alternative cultural neighbourhood, the design of the Fred Perry store will appropriately take its cues from the theme of ‘Past, Present and Future’.

“Fred Perry is a true icon, and we’re delighted to be welcoming them to the ground floor of our famous Afflecks building. The addition of this much-loved brand will bolster the retail community in the Northern Quarter neighbourhood, building on Oldham Street’s offering as a lifestyle-led shopping destination. It feels particularly exciting to be announcing the news after what has been a challenging twelve months for retail, as we look forward to a bright future for Manchester City Centre,” said Chris Middleton, senior retail manager at Bruntwood Works.

“We’re delighted to be moving to the Northern Quarter. The area has no shortage of strong associations to ground-breaking music and subcultural style – something we continue to champion. Our retail spaces aren’t just shops, and we’re looking forward to sharing what we do with the Manchester community as part of an exciting continuation of Fred Perry and Afflecks’ mutual commitment to heritage and innovation. We now have a space we can be truly proud of in Manchester,” said Richard Gilmore, managing director at Fred Perry.

“We’ve been conscious not to reflect the past in a way that feels too nostalgic, leaning instead into the city’s industrial heritage, its ties to the cotton industry, and the brand’s founder Fred Perry – born in Stockport,” said Sonny Cant, director of Brinkworth, designer of the store.