Leading naturally gluten free flour and food brand FREEE has secured a supermarket listing for its gluten free baking mixes with Waitrose & Partners. The Seeded Bread Mix (500g, £3.50), White Bread Mix (500g, £3.00) and Pancake Mix (300g, £2.00) will be available in stores nationwide from 19 August.
Requiring the addition of just two ingredients, the mixes meet the demand for quick and simple gluten free home baking solutions, using a premium and naturally gluten free product. Each mix incorporates speciality ingredients such as pumpkin seeds, flaxseed and chickpea flour that tap into the current consumer interest in premium baking options, across both the regular and free from baking categories.
The Seeded Bread Mix and White Bread Mix are both free from gluten, milk, peanuts and egg and the Pancake Mix is free from gluten and egg. All three mixes are suitable for those following a kosher diet and can be made vegan friendly when following the back-of-pack vegan recipes.
On the listing, Luke Longman, free from and health foods grocery buyer, Waitrose & Partners said: “At Waitrose & Partners, we are passionate about offering our customers great tasting and high quality gluten free baking solutions which prove that following a free from diet need not mean sacrificing quality or taste. These mixes from FREEE allow us to do just that and we look forward to our customers baking and enjoying them.”
Clare Marriage, FREEE CEO, commented: “These mixes will enable everyone following a gluten free diet or lifestyle to create and enjoy freshly baked gluten free treats at home. Simple and speedy to make, the mixes are perfect for novice gluten free bakers, those new to following a gluten free diet and those short on time. Not only delicious, home bakers can also be sure the mixes are made from only naturally gluten free ingredients and without the use of artificial flavourings, colourings and GM ingredients.”
The Seeded Bread Mix will be rolled out to 201 stores and both the White Bread Mix and Pancake Mix will be available in 107 stores.
The full FREEE baking mix range also includes a Choc Chip Cookie Mix, Chocolate Brownie Mix, Sponge Mix and Pizza Base Mix, alongside the Seeded Bread, White Bread and Pancake mixes.
FREEE is the #1 gluten free flour brand in the UK and offers trusted and naturally gluten free food for the whole day that never compromises on taste. The range includes flour, baking essentials, pasta, breakfast cereals, cookies and oat bars.