Freemans introduces 800 new beauty SKUs for SS2022

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Freemans, the digital department store, today (7 February 2022) announced 800 new SKUs from well-known beauty brands ready for Spring Summer 2022.

This follows an announcement in AW21 that it would be launching a full and comprehensive beauty offer to complement its home and fashions ranges which marks a further step forward towards Freemans’ ambition of becoming the digital department store of choice.

Going into Spring Summer 2022, the retailer has listed Olay, Diego Della Palma, Lord & Berry and Nude By Nature, Charles Worthington, Sanctuary Spa and St. Tropez as well as smaller niche and start-up brands including Fabulous Me Company’s Nancy Sorrell Cosmetics.

Freemans has also brought back its successful ‘Beauty Call’ initiative that offers brands big and small to come the opportunity to come forward and to discuss selling on  Simple to do and open to anyone, irrespective of size, and accessed by simply emailing with details of their product range.  The beauty team at Freemans will then pick up and contact those enquiring.

Its on-going beauty strategy focuses on cosmetics, skincare, fragrance, and haircare officially launched in AW21 the offer then included some of the UK’s best-loved, emerging, and premium Beauty brands – including Elizabeth Arden, Moschino, SVR, Pur Cosmetics, Revlon and James Read.

Linda Quinn, chief merchandise officer, said: “A very healthy AW21 along with some more great brands for SS22 shows that this mix of well-known names, exclusives and niche offerings is paying dividends.   We are excited about the progress made but we are not stopping here.  As such we are looking for more brands, big or small to partner with us and be part of the ongoing growth story that is Freemans Beauty.”