French discount retailer, Cdiscount, expands into home decoration

Cdiscount is expanding its operations with, a speciality website that is claimed to be the perfect blend between online store and interior design webzine. Thoroughly in step with the latest trends, Cdiscount said offers unique products at preferential prices and magazine articles overflowing with inspirational ideas and tips. Over 10,000 items are available for purchase at, from decoration accessories to large household appliances to furniture.

The site covers every home decoration need, whether to rearrange the living room around a family-size corner sofa, feature high-quality linens in the bedroom, update the kitchen with the best electrical appliances or bring a touch of nature into the bathroom. It also sells decoration and lighting accessories, as well as gardening.

Backed by their industry-specific expertise and a level of experience that is unique to Cdiscount, the buyers know how to identify bargains, forge productive partnerships with manufacturers and offer some of the best deals on the market, the retailer claims.

People who are passionate about interior design will find a wealth of ideas in Le Mag, which has hundreds of articles offering inspiration, expert advice, the latest home decoration news, practical guides, in-depth features and trend reports prepared by the site’s specialised editors. Le Mag is an end-to-end information resource allowing customers to explore all sorts of topics and get answers to all of their questions. It gives them ideas on how to make their projects take shape, for example by adjusting lighting to create a sense of space, and advice on how to budget projects such as a wood extension on their home.

At the end of this year, Cdiscount will be launching two new speciality websites based on the same model: Five other such sites will be launched in 2015.

Synergies are being created with Cdiscount through customer relationship management processes. offers its customers convenient payment and delivery options. Starting with purchases as low as €30, customers can pay in four instalments by credit card. Leveraging Cdiscount’s logistics platform, the site can deliver products weighing less than 30 kg to the customer’s home or to one of the 17,500 pick-up locations in the network. Packages exceeding 30 kg can be collected by customers at one of 5,550 pick-up locations.