French e-commerce retailer, Cdiscount, launches in Senegal


France’s leading e-commerce company, Cdiscount , claims to have won over French customers with its innovative, wide-ranging product assortment and the lowest prices in the market.

Following the launch of new Cdiscount websites in Thailand, Vietnam, Colombia, Ecuador, Ivory Coast and Belgium, Cnova N.V. (part of Groupe Casino) continues its internationalisation with the opening of in Senegal.

Customers will have access to more the 80,000 products available on the site, comprised of diverse and innovative offerings at the lowest prices in the market through various means of payment:

–   mobile

–   cash at pick-up points

–   cash on delivery

At launch, customers will be able to choose between home delivery and pick-up points according to their preference.

To accelerate its development in Africa, Cdiscount has established a partnership with Bolloré Africa Logistics . According to the retailer, both companies will benefit from their respective strengths as leaders: the expertise of Cdiscount in e-commerce and the logistics know-how and infrastructure of Bolloré in Africa.