French online retailer, La Redoute, deploys ChannelAdvisor solution to sell overseas


La Redoute, France’s leading online channel for fashion and home products, is using ChannelAdvisor’s Marketplaces solution to sell its products internationally through Amazon and eBay.

By using ChannelAdvisor’s Marketplaces solution to sell its products internationally, La Redoute said it can expand its offering to the US without the need for an existing presence or sales infrastructure in the region. La Redoute is able to fulfil sales from France while benefiting from the exposure into the US market gained through Amazon’s and eBay’s established audiences.

“International expansion is a top priority for many retailers as it offers a great way to reap the rewards of new markets” said Karl Hoquante, ‎director of international development at La Redoute. “It presents La Redoute with an opportunity to reach new audiences easily, using ChannelAdvisor to become more flexible in our cross-border operations, while maintaining a strong presence in France and internationally”.

According to statistics from eMarketer, e-commerce sales in North America grew 13.9% to a world-leading $364.66bn in 2012, a figure expected to rise a further 12.2% to $409.05bn this year. Recent research by ChannelAdvisor, conducted at Catalyst Europe 2013, found 21% of European retailers expect to expand into North America in the next two years.

“La Redoute’s expansion to the US demonstrates how e-commerce is removing the traditional barriers to cross-border trade – taking away the complexity of geographical boundaries, time zones and channels, while opening up lucrative markets,” said Zoe Ripley, marketing director, EMEA at ChannelAdvisor. “This agile approach to e-commerce market entry allows retailers to reach greater audiences and minimises risk by using the existing infrastructure afforded by ChannelAdvisor, Amazon and eBay. It allows better alignment between costs and revenues and provides a stepping stone to greater localisation.”

Established in 1928 in France as a mail order company, La Redoute is the number one online fashion retailer in France, with an international presence across 17 countries and 18 million customers worldwide. La Redoute sells more than 400 brands, such as Guess, Kaporal and Tommy Hilfiger, along with personal brands such as Laura Clement, Mademoiselle R. and Softgrey.