Froneri announces latest addition to Cadbury ice cream portfolio, Cadbury Darkmilk

March 2022. International ice cream company Froneri announces the latest addition to its Cadbury ice cream portfolio, Cadbury Darkmilk.

Launching March 2022, this exciting product appeals to the adults in the household, bridging the gap for desire to taste a darker, richer chocolate. The Cadbury Darkmilk has a creamy vanilla ice cream with the richest creamiest chocolate centre.

Darkmilk marks the latest launch from Cadbury ice cream, which already includes household favourites including Dairy Milk, Flake99 and Buttons.

Brunhilde Van Antwerp, UK head of marketing for Cadbury ice cream, comments: “At Cadbury ice cream, we wanted to introduce a product that caters specifically for more grown-up taste buds looking for a richer chocolate taste experience. Cadbury Darkmilk delivers perfect combination of rich and creamy flavours for moments of true indulgence.”

“Our research found that 43% of consumption at family occasions are adults making them a consumer that can’t go a miss (Kantar Usage, Occasions, Family Dinner and Family Snacking 52we). Darkmilk is the ice cream that will hit the sweet spot without question.”

“Already a taste loved by many; the Darkmilk confectionary range holds a brand value of £14,7 million (Kantar Total Chocolate, Total Market, 52 we), so we are confident that the consumers are going to enjoy the new Darkmilk ice-cream stick.”

“We have an exciting launch planned for Darkmilk, with a full marketing campaign in the pipeline which will feature a new TV creative, PR and social media activity.”

Cadbury is the number one grocery brand in the UK (The Grocer, Britain’s biggest brands, March 2021) and the 4th biggest brand in ice cream, (Nielsen Total Coverage, 52we 15.05.21, value), growing twice as fast as the market at +47% vs 2YA (Nielsen, Total Coverage, 52we 25.12.21, value) and set to further strengthen market share with the new Darkmilk ice cream.

Cadbury Darkmilk, sold in packs of 4, will be made available in major retailers from March 2022 at RRP £3,00.