Frugi Group launches reusable period wear brand, Nora

June 2022 will see the launch of NORA – a new brand of reusable period wear products that you throw in the wash, not in landfill.

NORA promises to be a movement for change. A change in how we treat the planet and how we treat one another. With a sleek range of reusable liners and pads, period cups and period pants, this forward-thinking brand is primed to foster a community who believes in uniqueness and individuality regardless of gender, age, ethnicity, or sexuality.

One person will use an average of 12,000 disposable period products through their lifetime. In the UK alone, the disposal of menstrual products generates 200,00 tonnes of waste, much of which will end up in landfill, taking over 500 years to decompose. On top of this, the manufacturing processes of these disposable products use chemicals like resins, binders and bleaching agents, which are particularly harmful for the planet. All NORA period pads and period pants have gone through rigorous sourcing and manufacturing processes to ensure they are OEKO-TEX® certified which means they contain no toxic chemicals.

Targeted to the Gen-Z audience of 18-26 year olds, NORA has appeal to the growing eco-minded and planet-friendly consumers determined to make the switch from disposables to reusables and reduce unnecessary waste going to landfill.

NORA aims to break this negative cycle, creating a solution for period wear where ‘No Ordinary Rules Apply’. The NORA range is soft, easy-to-use and super absorbent, ensuring effective use throughout your cycle. As comfort, performance and hygiene are a priority, the range includes features that ensure confidence as well as sustainability.  NORA’s pads are slimline and contoured to fit your body, as well as having waterproof PUL binding to guard against leaks. Manufactured in NORA’s Glasgow factory, 100% of the range’s waterproof materials are made from recycled fabrics. The single pads and Try Me Kits also allow consumers to find the perfect solution for them before making the switch to sustainable period wear.

Keeping people and the planet at the core, NORA will be donating 1% turnover every year to their chosen charity partner YoungMinds. YoungMinds is leading the movement to make sure every young person gets the mental health support they need, when they need it, no matter what. NORA is very much aligned to the mission YoungMinds sets out to achieve for young people and is proud to support such a vital charity.

Frugi CEO Sarah Clark comments, “We are excited and poised to introduce NORA to a young and passionate audience who not only care about our planet but also about gender equality and other relevant social issues today. Furthermore, the brand creates the perfect solution for breaking the negative cycle of disposable period wear.  The comfort, performance and convenience will empower our customers to make the switch to more sustainable and planet-friendly periods.”

NORA will launch to consumers on an ultra-modern, Shopify website.  The usability of the website will make it easier for anyone to browse and checkout by keeping the mobile-first site navigable using a thumb. The fast, unique, mobile-first design will make it easier for users to explore and buy direct from the website www.livebynora.com . NORA will also be available to purchase from Ocado and in independent retailers.