Fujitsu introduces omni-channel Point of Service (PoS) application



Fujitsu has launched an omni-channel Point of Service (PoS) application, which it claims allows retailers to significantly increase revenue while reducing IT costs.

FUJITSU Retail Solution Market Place achieves this by supporting enterprise-wide transaction and order fulfilment to deliver a consistent and seamless buying experience to their customers via traditional point of service (PoS), online and mobile channels. Fujitsu said it continues to reinforce its long-term commitment to the global retail sector around the world with the introduction of this new solution, being demonstrated today at Booth 3319 at the National Retail Federation’s Big Show 2014 in New York.

FUJITSU Market Place breaks down the barrier between orders and in-store shopping by combining both in a single transaction. For the customer, this delivers uniform pricing, promotion and customer-relationship experiences whether online, in-store or using a mobile device. It also allows the sales associate to transact business with the customer through a single application rather than switching between PoS and online order fulfilment, making the operation quicker, easier to learn and more likely to be accurate. And for the retailer, it provides increased profitability through a reduction of ‘dropped baskets.’   

To address the challenges of improving customer service and enterprise efficiency, FUJITSU Market Place works across the entire enterprise fulfilling all channels, and offers a range of deployment models to meet each retailer’s different needs, budgets, not to mention business and timing priorities. Available globally from April 2014, it enables the use of a consistent single retailing solution across businesses trade channels, backed by Fujitsu’s international strength and local retail know-how.

Investment risk is minimised and total cost of ownership is reduced by the solution’s modular design. Retailers are able to deliver value-adding changes, such as installing new mobile devices and workflow in the store, by reusing standard retail functionality and without re-coding the existing PoS business logic. The solution’s five-layer fully service-oriented application architecture also speeds and simplifies integration with SAP or other Enterprise Resource Management software.

From the shopper’s perspective, FUJITSU Market Place enables retailers to simplify and improve their shopping experience. The solution helps retailers get back to the long-term personal relationships of the past that customers value. Whether browsing online, asking questions in the call centre, confirming garment size and colour choice by smartphone, or reviewing item details and ordering in-store on an tablet PC, the platform delivers continuity across channels, while helping the store employee quickly access consistent, real-time data.

Already a leader in a wide range of Retail Solutions – such as PoS, self-service, and mobile solutions, applications and services – Fujitsu said it developed FUJITSU Market Place to serve as a cornerstone for delivering a differentiated customer experience that will increase sales, operational effectiveness for retail clients. By leveraging the deep retail expertise Fujitsu has built over the past 30 years – with more than 500 customers and 82,000 stores in more than 50 countries – retailers can now optimise multiple business models and align themselves with their customers to minimise the risk to their business from disruptive competitors, the company said. This enables retailers to add real value to their businesses, while providing an even more exceptional customer service.

David Concordel, senior vice president global retail, international business, Fujitsu, said: “FUJITSU Retail Solution Market Place addresses the shift to the new consumerised world of retailing – one driven by customer urgency, convenience, item accessibility and customer service. Easy to integrate across borders, store models, existing technologies and with popular order-management solutions such as SAP, FUJITSU Market Place responds to change through its service-oriented architecture. Importantly, it also supports intelligence about the complete life of the order – regardless of how the order crosses multiple channels – enabling retailers to manage orders to save a sale, maximise revenue and keep customers happy.”