Furniture Village is planning to enhance online customer experience, introducing 360 spin photography to support the launch of its new website in 2016.
The independent retailer has partnered with online imagery technology specialist SpinMe to offer greater merchandising versatility; giving customers the opportunity to take control of a single image and view a product from every possible angle.
A bespoke carousel turntable with a five metre platform has been created for Furniture Village to shoot large pieces of furniture. Shoppers will be able to see close up detail of items such as beds, sofas or wardrobes the same way they can instore.
“Customers have come to expect video and 360 views of products online, and our new website will ultimately offer a better shopping experience,” said Charlie Harrison, director of marketing at Furniture Village. “Many of our products have extra features such as reclining chairs and extendable leaves in dining tables. In order to show these benefits we need a solution that will allow us to add an extra element to online viewing. SpinMe’s software stitches shots together to create multi-dimensional flawless images.”
The retailer plans to provide 360 degree views across all products.
“Pre-purchase confidence increases customer satisfaction and reduces returns,” said David Brint, CEO of SpinMe. “Furniture Village will also benefit from creating efficiencies around the studio workflow process, being able to shoot more products and get them in front of customers more quickly.”