Lactalis McLelland’s authentic Italian cheese brand, Galbani, is giving its packaging a winter makeover, in order to capitalise on sales throughout the months of December and January. The new eye-catching packaging will be rolling out in all convenience and multiple stores nationwide next month.
The special packs, which feature a sprinkling of snowflakes against a background of snowy scenes, will help retailers drive impulse sales by inspiring shoppers to pick up a pack and cook up an exciting cheese-based recipe at home. The new packaging will run across six of the Italian cheese brand’s products – Mozzarella (125g), Mozzarella Cucina (400g), Mascarpone (250g & 500g), Ricotta (250g), and Gorgonzola Cremoso (150g).
Mike Chatters, Sales Director for Lactalis McLelland, said: “The new packaging is intended to create excitement for the Galbani range and drive impulse purchases for retailers during a key seasonal sales period, when we know cheese products are a popular choice for consumers.”
The new packaging follows a significant investment earlier this year by Lactalis McLelland, which saw Galbani supported with a £1 million media campaign to engage consumers by highlighting its point of difference and quality credentials.