Gaymers Cider is partnering with Bauer Media UK in a six-figure national cross-media deal, launching 2 July 2013 and running for six weeks.
The campaign, based on Bauer Media audience insight which showed the FHM and heat audiences’ passion points are music, comedy, festivals and new entertainment experiences, will communicate how the public can ‘Get In With Gaymers’.
An advertorial in this week’s issue of heat, on sale 2 July 2013, will launch the campaign and weekly advertorials will follow, providing readers with top tips to make the most of their summer by ‘Getting In With Gaymers’. A summer double page spread will also run in FHM later this month.
Digital activity includes high-impact homepage takeovers on heatworld.com and FHM.com, driving traffic to the ‘Get In With Gaymers’ Facebook page (www.facebook.com/Gaymers), as well as further online editorial stories.
Natalie Loader, creative solutions director, Bauer Media, said: “FHM and heat are the perfect brand partners for Gaymers, as we know our readers love making the most of their summer. This cross platform campaign will ensure the ‘Get In With Gaymers’ message is clearly communicated across both print and online and we’re excited to help our readers have the best summer possible.”