Generosity has increased since first lockdown began, new research reveals

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I think we can all agree the last 12 months have been challenging in so many ways, for people and businesses alike. But one of the most heart-warming parts since the first lockdown was announced has been seeing how many people have pulled together to help those in need.

New research by thortful.com has shown that people are now looking to give back. thortful analysed Google Trends data since the start of the first lockdown and found that there has been a huge increase in terms like ‘care packages for friends’ and ‘care package ideas’ seeing a 3350% and 250% increase in the last 12 months.

Businesses are also looking to show their appreciation to loyal customers who have continued to support them during these uncertain times, with the search term ‘thank you business cards’ seeing a 400% increase in the last 12 months.

Interestingly, search terms like ‘thank you for your order cards’ and ‘thank you for your purchase cards’ are two breakout queries, indicating this is a growing trend and that businesses want to give back to their customer base.

People’s willingness to give back was also seen during the Mother’s Day period when people donated to thortful’s NHS Charities Together campaign, which raised £130,126.50 for NHS Charities. Thanks to their customers, they were able to smash their target of raising £110,000. .

thortful became the official card company sponsor of the NHS Charities Together during the Mother’s Day period (15 February – 14 March), and pledged £110,000 to NHS Charities Together. During this period, 5p for every Mother’s Day card sold and £5 from every Rainbow bouquet bought was donated by thortful directly to NHSCT. thortful smashed their target on 15th March 2021 with the total figure now at £130,126.50.

Commenting on the initiative, thortful explained that “It’s great to see how generous and altruistic people have been during this time. We are so grateful to all our wonderful customers for helping us raise this huge amount of money. We wanted to show our support and gratitude for all of the NHS staff who have worked tirelessly during the pandemic.”