As Britain hit week two of enforced lock-down, sales of some kitchen appliances shot up, suggesting that people are turning into mini master-chefs – both to use up the in-home hours, and for the comfort of home-cooked meals.
In the week 29 March to 4 April, purchases of deep fryers showed a sizzling 76.4% growth in value compared to the same week last year, while hot beverage makers steamed in at 65.4%. Sandwich makers, waffle makers and grills served up 62.1% value growth, and food preparation products mixed in at 61.5% overall, driven by stirring leaps in purchases of food stand mixers (218.6%), hand mixers (105.3%) and food processors (43.7%) used mainly for home baking.
Kelly Whitwick, UK retail lead for market insights at GfK, comments: “Looking across these home cooking appliances, the average price is showing an upward trajectory since lock-down started. It seems we are using the money saved from not dining out to invest in premium cooking equipment and smarter models. For brands and retailers in the small domestic goods sector, this is the time to be promoting your higher-end products, as a ‘treat yourself’ purchase and a way to eat more healthily, as well as entertaining yourself, during lock-down.”