Global Brands’ Kick Energy targets gamers with Batman: Arkham Origins on-pack offer

KICK Energy: Batman game promotion

KICK Energy: Batman game promotion

Following the success of KICK Energy’s on-pack promotions with world class games titles, the UK’s no. 1 ‘fuel for gamers’ has partnered with Warner Bros. Interactive Entertainment UK for an on-pack promotion to support the launch of Batman: Arkham Origins. 

Tipped to be one of the biggest games of the year, the Batman: Arkham Origins promotion celebrates the hotly anticipated launch by offering consumers the chance to win the ultimate Batman entertainment package. Worth over £2,500, prizes include a HDTV, PS3, Blue Ray Player, Black Death headphones and much more. 

The offer will appear on over one million KICK Energy cans in both the on trade and off trade and will be available from now until the end of March. In addition to the main prize, entrants will also have the opportunity to win one of four PS3s, plus copies of the Batman: Arkham Origins game, with 100 runners up receiving Batman goodie bags. Kick ENERGY will also give Facebook fans the chance to win limited edition Batman cans through a series of competitions. 

Each Batman branded limited edition can will carry a QR code, which when scanned with a smartphone QR application will take the consumer directly to the Kick website where they can input their details to enter.  

Batman: Arkham Origins is available to play on PlayStation3, Xbox 36, WII U and Windows PC.  The game introduces the original prequel storyline set several years before the events of Batman: Arkham Asylum and Batman: Arkham City – the first two critically acclaimed games of the franchise. 

Taking place before the rise of Gotham City’s most dangerous criminals, the game showcases the early career of a young, unrefined Batman as he sets his path to becoming the Dark Knight. 

KICK Energy is one of the fastest growing energy drink brands in the UK off trade, making it an ideal game launch partner for Warner Bros. Available in off trade stockists including Asda, McColls and Shell, this latest promotion builds on a growing on trade distribution with some of the UK’s largest venues.  

Simon Green, Global Brands marketing director, said: “With 68% of all energy drinks consumed by gamers, KICK Energy has been a leading partner with number one game launches for many years, with partnerships including on-pack promotions for Batman: Arkham Asylum, and more recently Tomb Raider. 

“Our latest on-pack promotion with Batman: Arkham Origins is key in our continued investment in the brand to ensure it stays synonymous with gaming.  We’re delighted to be involved with one of the most anticipated games launches of the year and look forward to seeing the pack on shelves.”