Global footwear and clothing brand, EGO, has launched its first ever active wear range.
‘Active by EGO’ comprises 23 easy to wear, style-led pieces with ultimate comfort and functionality at the heart. Featuring high quality, breathable fabrics and contouring fits, the new collection is designed to mould to your every move, sculpturing the female curve to perfection. The everyday, fashion- forward activewear will include high waisted, squat-proof leggings, plush jog sets, stretch-fit crops in form fitting shapes with mesh and zip detailing. Available in a statement colour palette of racing green, bright yellow, hot pink and monochrome, the mix and match range is versatile and can be worn in the gym, to lounge or dressed off-duty.
The new collection will launch alongside EGO’s signature footwear which includes a mix of light weight runners, stylish high-tops and simple sneakers in complimentary pastel shades.
The new offering comes after EGO’s successful transition from footwear to clothing last year with global influencers Anastasia Karanikolaou and Jess Hunt whose collections sold out in minutes of launch.
Owner of EGO, Adeel Fiaz says of the new range: “We’ve been overwhelmed with the response received following the launch of clothing; our goal is to become a one-stop shop for your wardrobe which caters to every part of your lifestyle. With the uncertainty of the pandemic, activewear was a natural next step to take and it made sense to launch in January when people are more health conscious. Everybody deserves to feel amazing and we wanted the collection to be an investment, designed to be multi-purpose, affordable and most importantly comfortable, I’m excited to show our customer.”