Global online fashion retailer, Missguided, reports “outstanding weekend” of sales

Online fashion retailer, Missguided, reports it enjoyed an outstanding weekend of sales following promotions on Black Friday and across the Cyber Weekend.

The retailer, which recently launched its second collaboration with pop-star Nicole Scherzinger and a range of plus size clothing for young women, offered 20% discounts on its entire range over the weekend, along with flash sales and giveaway competitions.

With Cyber Monday now complete, Missguided has announced its achievements over these key days for retailers in the run up to Christmas:

  • On Black Friday Missguided said it smashed the £1m target it put in place for the day and achieved a 200% uplift in sales year-on-year
  • Over the Cyber Weekend, Missguided said it achieved a 180% uplift in sales year-on-year

Missguided claims to be one of the fastest growing women’s online retailers, attracting 8m monthly visitors to shop from its collection, which benefits from 250 new catwalk inspired items per week. Missguided said it expects to report 100% year-on-year growth when it announces its latest financial results in March 2015.

Nitin Passi, founder and managing director of Missguided, said: “We are thrilled with our strong performance over the cyber weekend and this is a testament to the hard work we have been doing over the last year in improving our product offer and mix and the performance of our platform.

“Black Friday and Cyber Monday are now two of the most important days in our retail calendar and have shown a huge increase year on year. Our marketing strategy of strategic discounts whilst maintaining a healthy margin have meant that we have really been able to capitalise on what has been our most successful four days to date.”