Global online food delivery company foodpanda has announced that is has fully acquired key competitors in seve countries and thereby consolidates its leading position across the South-East-Asian and Asian food delivery market.
Globally, the company is active in 39 countries on five continents. foodpanda acquired competitors in India, Malaysia, Singapore, Philippines, Pakistan,, Hong Kong, and Thailand.
After acquiring TastyKhana in November 2014, foodpanda also acquires the Indian business of JUST EAT, expanding foodpanda’s leadership in the biggest food delivery market in the world. JUST EAT India was launched as HungryBangalore in 2006, before JUST EAT plc acquired a significant share in the business in 2011. foodpanda.in has been present in the Indian market since 2012. Together with TastyKhana and JUST EAT, foodpanda is now present in over 200 Indian cities and partners with over 12,000 restaurants in the 1.3 billion inhabitant country. Together with foodpanda and TastyKhana, the existing JUST EAT-management team will aim for the best customer service when ordering food online in India. With this, foodpanda group now manages the vast majority of online food orders currently taking place in India.
In Malaysia, Philippines, and Singapore, foodpanda fully acquired Food Runner, which also has a franchise relationship in Indonesia. The food ordering business has been spun out of E-Commerce operator DealGuru. Singapore-based Food Runner was founded in 2012 with the support and investment from Berlin-based Rebate Networks GmbH and Singapore-based Digital Media Partners (DMP) and operates the brands Room Service in Malaysia and Singapore, as well as City Delivery in Philippines. In all countries foodpanda already runs foodpanda.com.my, foodpanda.sg and foodpanda.ph, respectively. As a result of these acquisitions, foodpanda positions itself as clear market leader in another four key South East Asian markets, catering to its customers with over 1,200 partner restaurants in all major cities of Malaysia, Singapore, and Philippines.
In Pakistan, EatOye has been acquired. The company with over 1,000 partner restaurants in 15 cities offers table reservations as well as online food ordering.Eatoye will continue to operate under existing management and together with foodpanda.pkoffer the most convenient way to order food in Pakistan.
foodpanda Hong Kong will integrate 4 brands to cement itself as market leader in Hong Kong, by acquiring Koziness.com, previously branded iDelivery, which also operates the brands Dial-a-Dinner, SOHO Delivery, and Ring-a-Dinner, which have been delivering food since ten years. After the acquisition, foodpanda will optimize traffic between all four brand names – to offer for the best user experience. All brands will continue running, giving customers the chance to order their favourite meal from over 500 restaurants.
In Thailand, foodpanda partners up with Food By Phone, which despite of its “phone”-like brand name has been fast growing in its online marketplace for food deliveries. Food By Phone has been a pioneer in the Thai food delivery service, working with the best restaurants in Bangkok since 1998. Its partner restaurants will also be available throughfoodpanda.co.th website and mobile application. Customers can choose from over 650 restaurants in three of Thailand’s biggest cities.
Ralf Wenzel, co-founder and CEO of foodpanda group, said: “With the recent acquisitions foodpanda becomes the market leader across South East Asia. The combined expertise and experience of several great local companies allow us to significantly improve our offering and service to our customers.”
Weeks after a series of acquisition in Europe, the foodpanda group now also gained a leading position in South East Asia, next to its other core markets in India, Russia, Brazil and Mexico.