Fresh, the Global Skincare leader owned by LVMH, has opened a 762sq ft West End London flagship at 17 Monmouth Street. The boutique hosts the brands full lifestyle presentation, including skincare, bodycare, haircare and fragrances.
Fresh opened ahead of the Seven Dials Christmas shopping event on 3 December 2015 which sees a huge increase in footfall on the night. The opening marks the latest in a line of leading brands to take space on Monmouth Street over the last 12 months, including Larsson & Jennings, Loft Design By…, Pierre Herme and most recently, Club Monaco.
Charles Owen, Seven Dials portfolio executive at Shaftesbury, said: “This opening is an excellent addition as Fresh joins the range of attractive international beauty and fashion brands that set Monmouth Street and Seven Dials apart. The brand’s arrival plays a great part in our strategy to create a unique shopping destination that appeals to both local and international visitors alike.”
Seven Dials is home to over 150 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, including the UK headquarters of Candy Crush, Seven Dials is a unique retail and leisure destination in the heart of London.
JLL and Shackleton acted on behalf of Seven Dials, and Harper Dennis Hobbs represented Fresh.