Global translation agency and a Deloitte Fast 500 Company, TranslateMedia, has surveyed 75 UK businesses with an online commerce business to assess the appetite for export.
- Nearly one third said over half of their online related business comes from outside the UK
- 40% of companies identified Europe as a fast growth area for e-commerce (with a leaning towards northern Europe) while over one fifth (22%) cited Asia as a large and fast growth area
- Almost two thirds of companies (65%) said they would use social media sites to help to market their brand, while 59% would translate their web site for a native speaking client base
Scottish fashion brand and a TranslateMedia customer, Lyle & Scott, for example, has launched online shops to export to France, with German and Swedish sites being launched in 2012. The business is still run from Selkirk, Scotland.
Patrick Eve, managing director, TranslateMedia, said: “We’re seeing an increase in UK-based retailers exporting simply by using the internet to market their business abroad. A localised e-commerce site, technology such as multilingual SEO and social media make this possible. And with sterling at a 3.5 year high against the euro, exporting is an attractive option for UK businesses. ”