Globe trotter: Piglet selects Brightpearl to power international growth


Fast-growing linen brand Piglet has opted for Brightpearl as the brand begins the next chapter in its expansion and success story. 

With Brightpearl, Piglet gains access to a specialist operations platform that resolves the limitations of its previous provider and meets the needs of its international ecommerce growth strategy. The firm now joins an extensive family of brands selecting Brightpearl to integrate with their Shopify-powered ecommerce store, in order to benefit from an integrated all-in-one solution that supports the seamless management of a growing multi-location operation.

Founded in 2017, Piglet began selling beautiful linen duvet covers and pillowcases for comfort, and has since grown its range to include an extensive collection of sleepwear, table linens, curtains, homeware and more. The business recently established a secondary base of operation in Illinois to help keep pace with growing demand for its products stateside.

Piglet selected Brightpearl despite competition from firms like TradeGecko and Netsuite. Brightpearl’s world-beating suite of integrations, retail specialism and advanced fulfilment features made it a snug fit to support the brand’s ambitious international growth plans.

With Brightpearl now at the heart of its business, Piglet will benefit from full visibility, alongside centralized inventory and order management, real-time product and financial reporting, and a robust platform that is built for scalability. In addition, Brightpearl’s platform addresses the firm’s key considerations around warehouse management and demand planning, and enables automation of Piglet’s operational processes – eliminating time-consuming manual processes and cumbersome workflows in a single stroke. 

“Having faced some serious technical difficulties selling our products across multiple websites over the peak shopping period last year, we knew we needed to find a solution which could be customized to meet our specific needs”, said Jessica Mason, founder of Piglet. “We have been thrilled both with Brightpearl’s product and also the level of onboarding support they have provided us over the last couple of months.”

Brightpearl provides digital operations solutions for the world’s biggest retail brands and has seen the number of online firms using the platform grow by 80% since spring 2020. The complete back-office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehouse and logistics.

“Piglet is a rapidly expanding brand that is quickly growing its presence across the UK, US and Europe”, said SVP customer success at Brightpearl, Justin Press. “As a business scales, builds its catalogue and expands into new markets and channels the ecommerce operation becomes increasingly complex. Retail focussed software – like Brightpearl – becomes critical for providing a robust foundation to manage demand and further growth.

“We’re delighted that Piglet has selected Brightpearl to power its operations, as it ramps up for further growth and expansion. With Brightpearl in place, Piglet can focus less on process and more on strategy – and delight its growing customer base around the world with enhanced buying experiences.”