Gluten and wheat free market tops £130m in the UK

Gluten free: strong market growth

Gluten free: strong market growth

Gluten and wheat free products are recording strong sales growth in the UK, according to latest market figures from a leading gluten free brand, DS-gluten free.

Kantar Worldpanel data (52 w/e 12 June 2011), commissioned by DS-gluten free, shows the total gluten and wheat free market is now worth more than £130.7m – up 15.7% year on year, compared with growth of 14.7% in the year to December 26, 2010.

By retailer, Tesco and Sainsbury’s account for 52.6% of the total market with Tesco, Sainsbury’s, Asda, the Co-op and Marks & Spencer all showing double digit growth year-on-year.

Bread, sweet biscuits and cakes are proving the top drivers of sales value, while rice/corn snacks and crackers and savoury snacks have also seen strong growth of 54.6% and 31% year-on-year respectively.

Emma Herring, retail brand manager at DS-gluten free, said:  “Even with such pressure on household incomes, the gluten and wheat free market continues to show rapid growth.

“Even with private labels entering the market, a brand such as DS-gluten free is still the number one brand in the UK, and second in the overall gluten free sector – which includes both brands and private label – after Tesco’s private label range.

“New entries, such as the Marks & Spencer free from range, are certainly growing the market but category consumers still turn to heritage brands when making purchasing decisions.

“There’s tremendous potential for retailers to tap further into this market.  With the rate of growth continuing to accelerate, it looks like 2011 will be another exciting year for the gluten free sector.

“With one in 100 people in the UK now thought to have coeliac disease, and many others deciding to follow a gluten free diet for lifestyle reasons, there’s real potential for continued and significant sector growth.”

For more information on DS-gluten free, please visit