Go Instore launches omni-channel retail experiences for HP Inc. customers in South Africa


Go Instore has announced it will expand its work with HP Inc. to deliver a true omni-channel shopping experience for HP customers in South Africa. The move follows the successful roll out of the initiative in a number of European markets.

Using Go Instore’s proprietary technology, HP Inc. customers visiting the HP online store (https://www.hpshop.co.za) in South Africa can now connect live to an HP product expert in-store via one-way video coupled with two-way audio. The service allows customers to get live advice and see up-close the products they have viewed online. By bridging the gap between the online and in-store shopping experience, HP product experts will be able to help customers discover their perfect laptop or printer from the comfort of their home, office or even on the move.

Go Instore co-founder, Aman Khurana, says: “We’re on a mission to humanise customer experience in the digital world and are excited to expand our collaboration with HP Inc. to deliver a true omni-channel service offering into South Africa. We’ve seen demand grow globally for the Go Instore sales platform as online consumers are now expecting high quality, personalised and immersive online shopping experiences.”