Go Instore, the provider of immersive, live video technology, has announced that Marriott International’s European Convention Network (ECN) has grown its Meetings, Incentives, Conferences and Exhibitions (MICE) business, using the Go Instore solution.
The ECN is a collection of 21 gold standard convention hotels across Europe and is part of the 6,500 property Marriott International group. The ECN partnered with Go Instore to give event planners from around the world the option of having one to one live online consultations, tours and virtual site inspections of its largest conference venues across 10 European countries.
The ECN reports that 51 per cent of customers who took a live virtual site inspection between March and December 2017 went on to book or were progressing with their enquiries.
“We have been able to attribute a significant amount of event revenue from across the globe to using Go Instore’s live video streaming technology,” said Pauline Bronkhorst, head of the European Convention Network, Marriott International Inc., who leads the Go Instore project. “Customers and associates love this new way of interacting, and it has helped the ECN to deliver an increase in leads and bookings from around the world since it was launched.”
The Go Instore platform, which utilises technology to help businesses sell their products and services via immersive, live video, is an ideal means for local staff who have expert knowledge of each hotel to take event planners on an in-depth tour of each venue, providing them with a personalised experience and a real feel of the hotel while saving them travel time.
Go Instore’s real-time video technology uses smart phones to enable hotel sales executives to capture and stream a live video feed to their customers from anywhere in Europe.
“I’m delighted that Marriott International’s European Convention Network has experienced so much success from the immersive experiences that Go Instore provides,” added André Hordagoda, co-founder, Go Instore. “We look forward to helping more event planners gain rich experiences of Marriott venues without having to travel to venues and to connect them live to the knowledge of Marriott’s local experts.”