GO Outdoors awards distribution contract to Advanced Supply Chain

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GO Outdoors: distribution contract

GO Outdoors: distribution contract

Camping equipment retailer, GO Outdoors, has appointed Advanced Supply Chain to manage a fulfillment warehouse and UK distribution operation to its retail stores.

The three-year contract will see Bradford-based Advanced invest in excess of £5m into its warehouse in Corby, Northamptonshire, to fulfil the requirements of the rapidly expanding camping, sporting and outdoor goods retailer.

Stuart Whitaker, head of logistics at Go Outdoors, said: “GO Outdoors has an ambitious growth strategy with plans to more than double the current number of stores over the next few years. To ensure these Stores are correctly stocked we have chosen an equally ambitious distribution partner.

“We have to make sure the right goods are at the right GO Outdoors store at the right time. To achieve this we will, in conjunction with the Advanced systems specialists, be improving our supply chain performance through considerable investment in bespoke IT warehousing and distribution programmes specifically designed to facilitate reduced lead times, full audit trail visibility and lower operating costs.

“Advanced will also be developing a nominated carrier scheme on our behalf, offering our supply base the opportunity to benefit from controlled, consolidated collections which we believe will improve both service and cost.”

The contract and the investment will create an initial 100 new jobs in management, supervision, administration and operational positions internally, plus additional drivers to support the distribution function, said Advanced.

Mike Danby, CEO of Advanced Supply Chain, said: “The GO Outdoors business will further assist the Advanced strategy of establishing a strong operating base in the Midlands, which will enable plans to offer cost effective, nationwide, warehousing and distribution facilities to all UK businesses irrespective of location”.