Outdoor clothing and equipment retailer, GO Outdoors, is launching a mobile loyalty scheme in partnership with mobile marketing firm, Mobilize Systems.
It will enable GO Outdoors’ discount card holders with an iPhone to receive and redeem exclusive deals via their smart phone.
Claimed to be first smart phone-based loyalty scheme to be launched nationally in the UK, customers simply present their smart phone to the cashier at the point of sale.
According to GO Outdoors, the mobile-based loyalty scheme brings enhancements for GO Outdoors and its customers.
While customers can enjoy using their phone to earn and redeem rewards and offers at the point-of-sale, GO Outdoors benefits from increased customer engagement.
In addition, with no need for plastic cards or paper vouchers the cost of operating the loyalty programme is reduced, said the retailer.
Lee Bagnall, GO Outdoors’ chief operating officer, said: “We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive multi-channel strategy.”
“We are making shopping smarter and easier for the consumer,” said Claes Kockum, commercial director of Mobilize Systems.
“The ability to receive and redeem offers through the phone changes the way we shop and interact with our favourite stores. GO Outdoors is the first nationwide retailer to realise the potential of fully mobilised loyalty and has been the perfect, enthusiastic partner to bring the first programme to the UK high street.”