Ireland’s leading Irish trout farm, Goatsbridge, in Co. Kilkenny, is launching Drumshanbo Gunpowder Irish Gin Infused Smoked Rainbow Trout into Sainsbury’s stores across the UK ahead of the festive season.
The new product, which sees Goatsbridge partner with renowned Irish distiller, Drumshanbo Gunpowder Gin, will be available in 200 stores from 9 December.
Sales of smoked fish are synonymous with the festive season and the gin boom in the UK is showing no signs of slowing. With 42% of global consumers also saying they love to try new things, Goatsbridge’s Drumshanbo Gunpowder Irish Gin Infused Smoked Rainbow Trout meets the consumer demand for innovative products and unique flavours to enjoy at home over the festive season.
The rainbow trout is delicately cold smoked at an air temperature no higher than 33oC, before being infused with Drumshanbo Gunpowder Irish Gin. This allows the oriental botanicals of the gin to complement the earthy flavours of Goatsbridge’s cold smoked trout, creating a rich, intensified flavour.
Mag Kirwan, managing director, Goatsbridge, commented: “At Goatsbridge, we pride ourselves on our rich heritage and sustainable farming practices, which are coupled with a desire to innovate and meet the needs of the 2020 consumer. Last year, we experienced notable growth over the Christmas and New Year period, with sales of our trout increasing 58% month on month.
“Following this success, we spotted a gap in the market to partner with a likeminded Irish producer to create an innovative product of outstanding quality, which we expect to be a popular addition to shopping baskets this festive season.”
Goatsbridge Gunpowder Irish Gin Infused Rainbow Trout will be available for a limited time only from 9 December across Sainsbury’s stores in the UK. RRP: £4.95